In order to provide a quality user experience, ClassiFind requires that all ads, assets, and destinations meet high professional and editorial standards. We only allow ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with.

Below are some examples of what to avoid in your Posts.

Style and spelling

  • Ads or assets that do not use commonly accepted spelling or grammar, Not Allowed.

    Examples: “Flowers here buy” or “Buy flwres here” instead of “Buy flowers here”
  • Ads or assets that are incomprehensible or don’t make sense, Not Allowed.

    Examples: Gibberish or overly generic ad text; overly generic or vague promotions; ad text that is cut off or incomplete
  • Ads or assets that exceed character limits for double-width character languages, Not Allowed.

    Note: Character limits for text vary depending on whether the text appears in a single-width or double-width language. Double-width languages, such as Chinese, Japanese, and Korean, use double-width characters that take twice as much space as single-width characters. Therefore, character limits in these languages are half that of other languages.
  • Ads or assets that are inconsistent with the clear and informational presentation style of the ClassiFind search results, Not Allowed.

    Examples: Ads that use bullet points or numbered lists; ads containing a generic call to action (such as “click here”) that could apply to any ad

Punctuation and symbols

  • Punctuation or symbols that are not used correctly or for their intended purpose, Not Allowed.

    Examples: Exclamation marks in the ad headline; repeated punctuation or symbols; symbols, numbers, and letters that don’t adhere to their true meaning or purpose, such as using “@ home” to mean “at home”; non-standard use of superscripts; non-standard symbols or characters, such as asterisks; bullet points and ellipses; excessive or gimmicky use of numbers, symbols, or punctuation, such as f1owers, fl@wers, Flowers!!!, flowers, F.L.O.W.E.R.S, use of an exclamation mark or question mark two or more times in ad text

    Note: Some types of non-standard punctuation and symbols are allowed in certain circumstances. Trademarks, brand names, or product names that use non-standard punctuation or symbols consistently in the ad’s destination can be approved for use in ads. Symbols used in commonly acceptable ways are also allowed, such as using an asterisk for star ratings (5* hotel) or to indicate that legally required conditions apply.
  • Invalid or unsupported characters, Not Allowed.

    Examples: Emoji, single-byte katakana

Capitalization

  • Capitalization that is not used correctly or for its intended purpose, Not Allowed.

    Examples: Excessive or gimmicky use of capitalization, such as the following: FLOWERS, FlOwErS, F.L.O.W.E.R.S

    Note: In some circumstances, non-standard capitalization is allowed.

Repetition

  • Non-standard, gimmicky, or unnecessary repetition of names, words, or phrases, Not Allowed.

    Note: This policy includes assets repeating text that already appears in ad text
  • Examples: Repeating the advertiser name, repeating the product name
  • Asset text that repeats words or phrases within the same asset or another asset in the same ad group, campaign, or account, Not Allowed.

Unacceptable spacing

  • Omitting a space or adding extra spaces, Not Allowed.

    Examples: “Sale,buy flowers”; “buyflowershere”
  • Excessive or gimmicky use of spacing, Not Allowed.

    Examples: f l o w e r s, buyflowershere

    Note: Some trademarked terms, brand names, or product names use non-standard spacing is allowed.

Phone number in ad text

  • Entering a phone number in ad text, Not Allowed.

    Example: Adding “Call 1-900-123-4567” to the ad’s description

    Note: If you want to encourage customers to call you, all ads posts have phone numbers shown.

Misuse of ad features

  • Ads or assets that do not use the features of the ad unit for their intended purpose, Not Allowed.

    Examples: Ads that don’t contain promotional content; text ads missing a line of text; using the URL field as an additional line of text; animated ads that include a game or contest that people play in order to win prizes or other compensation; ads that encourage people to win a game or contest or claim prizes by clicking the ad; using a screenshot of a text ad to simulate an authentic text ad; making ValueTrack tags visible in ad text; uploaded custom HTML5 ads that have modified clickability

    Note: Audio and video are acceptable, but the default setting must be “off” or paused.

    Note: HTML5 ads can’t use “Tap Area” or Javascript Exitapi.exit() to modify clickability.

Unidentified business

  • Ads or destinations that do not name the product, service, or entity they are promoting, Not Allowed.

    Examples: Not including a product or company name or display URL in the ad; animated ads that do not clearly display identifying information such as a product or company name, logo, or display URL on the final static frame (after the animation has ceased); app ads that do not show the app name and download source in the creative or on the landing page

Business name requirements

This policy is applicable to the ads formats that require a business name field.

  • Providing a business name that is anything other than the domain, the recognized name of the advertiser, or the promoted downloadable app, Not Allowed.
    Examples (non-exhaustive): Using generic or location-based business names such as Mountain View Plumber, New York Taxi.
  • Using promotional language in the business name field, Not Allowed.
    Example (non-exhaustive): “Buy Acme Shoes” or “Sale at Acme Home Services”

Given the wide variety of business names, there are special considerations for the following:

Domain-based business names: You can use your domain name as your business name, using appropriate spacing between words. For example, www.acmesolutions.com could be identified as “Acme Solutions” in the ad.

Resellers and authorized dealers: If you are an authorized reseller or dealer for a product or service, use appropriate qualifying language. For example, a car dealer of Acme vehicles in San Antonio could use the business name “Acme of San Antonio.”

Image quality

  • Images that are sideways, upside down, or that don’t take up the entire space of the chosen image size, Not Allowed.
  • Images that are blurry, unclear, unrecognizable, or contain illegible text, Not Allowed.
    Strobing, flashing, or otherwise distracting images, Not Allowed.
    Note: Mousing effects, such as graphics that react to mouse movement, are allowed as long as the movement is initiated by the user and stops after 5 seconds.

Ads that expand beyond the frame or otherwise encroach on the website or app, Not Allowed.

Video quality

  • Videos with illegible text, poor sound quality, or blurry, unclear, or unrecognizable visuals, Not Allowed.

If you can’t edit the image to meet these requirements, upload a different image that complies with the policy.